Production Company: Craft London

Ad Agency: McCann

Director: Emily McDonald

Producer: Chloe Brown

Production Manager: Jo Fogarty

DOP: Henry Lockyer

Maybelline partnered with global youth charity Ditch The Label to help make online mental health support more accessible than ever. Maybelline will fund over 17,500 hours of one-to-one help over the next two years. 

We produced this video for Maybelline to promote the partnership and initiative.