Production Company: Craft Worldwide

Ad Agency: McCann

Director: Ant Rubinstein

Producer: Zara Balfour

Production Manager: Jo Fogarty

1st AD: Daniel Castro Garcia

Art Director: Theo Boswell

Virtual production studio shoot for Mastercard creating out of this world idents for the Brit Awards 2024. We built a 15x6m LED screen, created 3 unique worlds in Unreal Engine and used a Titan Moco rig to achieve the continuous camera pull throughout. 

We delivered the 360 campaign including x3 idents, OOH & press, plus lots of BTS and an online content series. 

Had a real blast shooting this and even achieved a NET ZERO production – immense collaborations here!